Fate & Becker

Designed in the heart of Melbourne and proudly owned and operated by an Australian family. Fate & Becker designs have a high fashion edge for the women who loves to be right on trend season after season.

Betty Basics

Betty Basics is a Melbourne based fashion label focused on designing casual, basic staples. Their ethos and drive is simple: they want to design every day essentials for every body shape and every style of woman!


Designing clothes for the modern woman is at the heart of what we do. Our philosophy is simple: we create beautiful clothes that make you feel good. Our focus is on innovative design and premium fabrics. We believe it’s the finer details that count. Express yourself by dressing in clothes that you will treasure forever. Simply shine in FOIL.

We exist to serve our customers classic designs that stand the test of time. Our enduring and loyal clientele come to us because of our considered approach. We care about the finer details; with a focus on craftsmanship, our clothing is made to be worn season after season. We use premium Australasian merino, natural fibres such as ramie, cotton and linen, and innovative synthetic fibres that are made to last. As well as designing our collections in Christchurch we work with local and international artists to develop bespoke printed fabrics. From Aotearoa New Zealand to the world Foil garments are loved by their customers across the globe.


It was shortly before the First World War that Eugène Fuchs, an entrepreneur at heart who had already been seduced by the magic of perfume, decided to set up his own perfumery based on the novel concept of selling perfumery products directly to the tourists who were beginning to discover the French Rivera’s charms. Parfumerie Fragonard was opened in 1926. Eugène Fuchs chose to name it after the famous Grasse-born painter, Jean-Honoré Fragonard (1732-1806), as a tribute to both the town of Grasse and to the refinement of 18th-century arts.

Similarly, the choice of name expressed his desire to run his business in accordance with traditions. This spirit has been loyally perpetuated by the three succeeding generations who have run and are still running the company. At their instigation new production plants and sales outlets have opened in Grasse, Eze and also Paris. It was under the tenure of Jean-Francois Costa that the Parfumerie Fragonard went through a rapid expansion and modernization. As an avid art collector, during the 1970’s he amassed a large and unique collection of antique perfume related items that has both enriched the Fragonard and given the town of Grasse a new cultural dimension. Today, Jean-François Costa's daughters, Agnès and Françoise preside over the perfumery's destiny, and are as concerned as the preceding generations with continuing to build the company while adapting it to current market needs and desires.

Lemon Tree Design NZ

We are a women’s fashion and lifestyle brand with a modern laidback sense of style, an easy-going attitude, and a positive outlook on life. Lemon Tree Design was founded in 2013 by Sue O’Kane, a 3rd generation designer from Newcastle, England. Sue has an immense background in fashion from constructing garments in her parent’s factory, designing, and educating students of New Castle College to then working for well-known fashion brands such as Laura Ashley and Ted Baker.

Upon moving to New Zealand and learning about the NZ fashion industry Sue realised the immense difference in garment cost, quality, and value. Driven by passion and the need to provide kiwi women with timeless, high-quality fashion at affordable prices, Lemon Tree was founded.

We believe that every woman should be able to look and feel her best, every day. Our collection is a designer capsule wardrobe built from effortless mix and match staples, in quality fabrics and prints. Designed with the kiwi women in mind, we hold each garment’s quality to the highest standard ensuring that each piece is made to love and last. From one woman in a small understairs cupboard to an office space with a team of five, Lemon Tree has grown rapidly. We are a team of (mainly) women, celebrating women and hopefully providing them with clothes that allow them to feel their best every day.

July Jones Style Studio is the exclusive stockist of Lemon Tree Design in Australia.